Prime Time Gala

Upscale Banquet & Concert

At the Sioux Falls Convention Center and Denny Sanford Premier Center

The Prime Time Gala has donated $2,720,044 to Feeding South Dakota. This amount has allowed Feeding South Dakota to purchase and distribute 1,543,890 pounds of beef for individuals and families in all 66 counties across South Dakota. The group continues to purchase beef with the funds donated this year.

Save the Date

Saturday June 21, 2025

Mark your calendars now for the 12th Annual Prime Time Gala on Saturday, June 21, 2025.

Annually, Feeding South Dakota provides 15.6 million meals to hungry individuals across the state.

All proceeds from the concert, gala auction, and truck raffle will support Feeding South Dakota, as well as our scholarship program. We believe in the mission of Feeding South Dakota – and we also believe in promoting beef as a healthy part of a balanced diet. We recognize that the future of the beef industry lies in the youth who have a sincere interest in the industry with our scholarship program.

Our Goal

What is Feeding South Dakota?

Feeding South Dakota provides food assistance to thousands of people in any given week and hundreds of men, women, and children every day. Feeding South Dakota distributed 12.9 million pounds of food to all 66 counties in South Dakota during their 2022 Fiscal Year. This means that more than 15.6 million meals were provided to families, seniors, and individuals across our great state. One of the most critical needs of Feeding South Dakota is securing protein to distribute to those facing hunger. Funding from the Prime Time Gala helps to ensure that hungry individuals have access to protein, providing them with a healthy diet.

Event Schedule

Saturday, June 22, 2024

  • 4:00 PM – 5:30 PM

    Guest Check-In + Social + Silent Auction

  • 5:30 PM – 6:30 PM

    Welcome + Dinner + Program

  • 6:30 PM – 7:30 PM

    Live Auction + Raffle + Closing

  • 8:00 PM – 11:00 PM

    Concert at Denny Sanford PREMIER Center Featuring Parker McCollum, Warren Zeiders and Julie Eddy

  • 11:00 PM – 1:00 AM

    After Party

Parker MCCollum

With Special Guests Warren Zeiders and Julie Eddy


Win This Truck!

Drawing Date: Saturday, June 22, 2024

Max of 1,000 Tickets Sold at $100 / ticket. Proceeds to benefit Feeding South Dakota.
Color of the 2024 Chevrolet Silverado 2500 Duramax Crew Cab 4WD LT is subject to availability and based on the inventory at Billion Chevrolet of Sioux Falls.


Event Sponsors

Official Truck Partner

2024 SPonsors8


Demkota Beef_WEB

After Party

2024 SPonsors3

Signature Drink

2024 SPonsors7

Official Healthcare partner

2024 SPonsors2

Hotel Hospitality

2024 SPonsors20

Hors D'oeuvres

2024 SPonsors6

Social Hour

2024 SPonsors4

Photo Booth

2024 SPonsors9

Red Carpet

2024 SPonsors5


2024 SPonsors

Choice Sponsors

Become A Sponsor

Beef. Music. Community Impact. Prime Time Gala.

Interested in sponsoring the Prime Time Gala? Contact Addie Graham-Kramer.

Staying Overnight?


Rooms at the Sheraton Sioux Falls have been blocked for the South Dakota Cattlemen’s Foundation Prime Time Gala for the nights of June 21, 2024 and June 22, 2024 at a special rate. Take advantage of the Friday and Saturday night special rates only available to guests of the Prime Time Gala and the convenience of the hotel being attached to the Sioux Falls Convention Center & Denny Sanford PREMIER Center. Rooms are booking fast!

This special pricing is only available until all rooms are booked in the block or until May 31, 2024, whichever comes first. To book your room online click the button below or call the phone number below and mention the “SD Cattlemen's Prime Time Gala” room block.

Sheraton Sioux Falls & Convention Center

1211 N. West Avenue
Sioux Falls, SD 57104
Phone: 605.331.0100