Upscale Banquet & Concert
At the Sioux Falls Convention Center & Denny Sanford Premier Center
The Prime Time Gala has donated $3,026,665 to Feeding South Dakota. This amount has allowed Feeding South Dakota to purchase and distribute 1,663,390 pounds of beef for individuals and families in all 66 counties across South Dakota. The group continues to purchase beef with the funds donated this year.
Save the Date
Saturday June 20, 2026
Mark your calendars now for the 13th Annual Prime Time Gala on Saturday, June 20, 2026. Interested in purchasing a table to the gala or getting involved with a sponsorship, connect with us!
Annually, Feeding South Dakota provides 11.7 million meals to hungry individuals across the state.
All proceeds from the concert, gala auction, and truck raffle will support Feeding South Dakota, as well as our scholarship program. We believe in the mission of Feeding South Dakota – and we also believe in promoting beef as a healthy part of a balanced diet. We recognize that the future of the beef industry lies in the youth who have a sincere interest in the industry with our scholarship program.
Our Goal
What is Feeding South Dakota?
Feeding South Dakota provides food assistance to thousands of people in any given week and hundreds of men, women, and children every day. The current food insecurity rate in South Dakota is 8.1%. This means that more than 72,900 South Dakotans are food insecure and may not know where their next meal is coming from.
In the last fiscal year, Feeding South Dakota distributed 11.7 meals to all 66 counties in South Dakota. These meals were provided to families, seniors, and individuals across our great state. One of the most critical needs of Feeding South Dakota is securing protein to distribute to those facing hunger. Funding from the Prime Time Gala helps to ensure that hungry individuals have access to protein, providing them with a healthy diet.
Schedule of Events
Saturday, June 20, 2026
4:00 PM – 5:30 PM
Guest Check-In + Social + Silent Auction
5:30 PM – 6:30 PM
Welcome + Dinner + Program
6:30 PM – 7:30 PM
Live Auction + Closing
8:15 PM – 11:15 PM
Concert at the Denny Sanford PREMIER Center featuring Dierks Bentley with special guests Muscadine Bloodline & Elizabeth Jo + Truck Raffle
11:15 PM – 1:00 AM
After Party
Featuring dierks bentley with special guests, muscadine bloodline & elizabeth jo!
Get Ready to Win This Truck!
Drawing Date: Saturday, June 20, 2026
** TICKETS WILL BE ON-SALE BEGINNING OCTOBER 24, 2025! **
Tickets are just $100 each. Proceeds to benefit the Feeding South Dakota organization as well as other mission-driven initiatives!
Color of the 2026 Chevrolet Silverado 2500 Duramax Crew Cab 4WD LT is subject to availability and based on the inventory at Billion Chevrolet of Sioux Falls.
2026 Gala tables
Tables for the 13th Annual Prime Time Gala cost $2,000 and include a table of ten (10) for the gala and ten (10) reserved concert tickets.
2026
Event Sponsors
Prime Sponsors
Choice Sponsors
Select Sponsors
Emerging Breeders Program
This initiative is the foundation for a future; scalable program focused on rebuilding and strengthening the cowherd through youth engagement and genetic investment. The South Dakota Cattlemen’s Foundation would offer a competitive youth grant structured as a sale credit applied at participating breeder sales. Rather than direct cash, grant funds would be used exclusively to purchase females and genetics from breeders who have opted into the program. Those breeders would be the only eligible sources for purchases, creating a closed-loop system that reinvests directly into the industry and its future customers. Participation would include a short educational series, potentially supported by board members, breeders, and industry partners, along with mentorship from the participating breeders themselves.
Thank you to the following who have partnered with us to help launch this program:
Become A Sponsor
Beef. Music. Community Impact. Prime Time Gala.
Interested in sponsoring the 13th Annual Prime Time Gala?